In India, small business owners only bank upon their company website for online presence. However, your digital foot print can’t be limited to just an attractive website. World Wide Web is an infinite growing arena. It requires strategic planning to promote business online.
But on the down side, in India a number of small business owners are still reluctant to recognize its prominence. Here are 11 Small Business Owners who must Go Online Today:
- Handyman services – the electrician, the plumber and tiffin services
- Event organizing – Wedding consultants, Tour guide and Travel agency
- Fruit juice kiosk
- Customized jewelry
- Advertising campaign developer
- Cooking classes
- Tea stall
- Fitness instructors
- Dance/Music school
- Pet-daycare services
For all these aforementioned business, it is essential to do more than just putting up a “brochure”, and waiting for customers to find / visit your store. Today, digital marketing and website designing & development have tons tactics to market business online. It can make a small business owners head spin!
But don’t worry, The Zatak Softech’s Digital Marketing Solutions are here to simplify your options and guide you through the process of Internet Marketing to Sales Line Ringing.
Website that Generates lead / sales:
If you wish to get your phone ringing and door swinging, then you need a more than “Brochure Style” website. Your website is the face of your company to the online world; therefore, it must not be ignored. You need a robust and professional website design i.e. responsive to all the platforms. Small businesses must focus on Website Design and Website Development strategy to move forward towards ROI generation.
Display Phone Numbers on your website – landing page, Services Pages and lead forms:
Services of small business like “Car Mechanics”, “Plumbers” & “Electricians” are required without any delay. Therefore, displaying your phone number appositely is the best lead generation strategy. It gives prospects clear option to connect with you immediately on call. You phone number should not be hidden in your website’s footer. If you wish to build trust and encourage customer engagement your phone number should be the “Priority Corner” on your website header.
Serious buyers appreciate immediacy. You’ll be amazed to see, how many of your prospects will choose to call you over filling out a lead form.
Increase website “Visibility” on Search Engines:
If your small businesses have global goals, then the Search Engine (Bing and Google) must know your name!! Especially the power of SEO (search engine optimization) is yet have to be exploited by small business owners in our country. Strategies that a small business owner cannot ignore –
- Managing local listing & Directories
- Creating an engaging social media presence
- Advanced on-page tactics
- Get listed on Google My Business
Your strategies must be more than just a Facebook, Twitter, LinkedIn or Google+ page. To build brand out of your small business, you need smart Digital Marketing strategies (Search Engine Optimization, SMO and PPC) to reach the prospective customers. You must hire services of a Digital Marketing Company for your online promotions to be justified.
Partner With Zatak Softech Pvt. Ltd.
It’s fair to say we have only just touched the tip of the iceberg on how to promote your small business online. Give your potential customers with valuable information, and in turn, they will definitely ring you up to purchase your services.
Need help getting started with a Digital Marketing plan or Website Development services for your website? The dedicated team of I.T. professionals at Zatak Softech is more than happy to help. Get connected today and discover how we can create an effective marketing strategy for your website.