Email marketing is an influential tool to cheer your viewers to engage with content and to cherish leads in your database along the purchaser’s passage. There are some key points that should be kept in mind while doing Emarketing:
1) Send emails to lists that want to hear from you:
If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers. An email marketing expert in his talk reviewed that: “You are what you eat, and so is your marketing.” When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Empathize with your subscribers and treat their inbox the way you would want your inbox treated.
2) Personalize and test your emails:
Email personalization really works. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher click through rates than emails that didn’t. When it comes to personalizing your emails, stick with the basics. Personalize according to recipient names and company names, but to avoid being creepy, leave it at that. Nothing is less personal than receiving a “Dear Customer” or “Dear First Name” email, so test every email to make sure you’re sending to recipient names.
3) Send emails from a personalized account:
Don’t send emails from a “no-reply” email account. Personalization works on your end, too. Boost your engagement by personalizing the “from” email address to drive replies from subscribers to a real person instead of firstname.lastname@example.org.
4) If people stop opening your emails, figure out what’s going wrong fast:
If your email open rate is falling, it means you’re missing the expectations of your recipients and that you should prepare for worse outcomes. It’s a leading indicator that spam complaints and unsubscribes are coming, and you should immediately suppress your unengaged subscribers to show email providers that you’re responding to feedback. Test different emails to see if you can improve your open rates.
5) Engage with contacts who’ve submitted forms, not contacts whose information you’ve imported:
When someone fills out a form and provides their email address, their engagement rates are typically higher than cold contacts you’ve imported from a list. That’s because they want to hear from you and chose to engage with your content — they’ve told you this by filling out a form. This is evidence that the inbound marketing methodology is working for email marketers.
And by the way, don’t buy email lists — you’re only hurting your credibility and annoying people who haven’t asked to hear from you.
So, to know more about email marketing services, get in touch with us for further information.